Built Logic

See what AI can do

Marketing campaign to measured pipeline

We take off your hands: planning posts, capturing show and event contacts, cleaning the CRM, drafting follow-ups and tracking what brings in work.

You get: planned posts, event contacts in a clean CRM, draft follow-up emails for your BD team to approve, and a view of what brings enquiries and won work.

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Or check first: Are we ready for AI?

The problem

We spend on shows and posts but can't say whether any of it brings in work.

How the steps join up

It starts when: your company runs a content campaign, goes to a trade show or holds an event.

  1. Plan and draft LinkedIn posts from site progress, wins and company news

    Your team checks and decides at this step.

  2. Show BD which organisations are reading the company's website and what they looked at

  3. Capture contacts from trade shows and events and follow them up promptly

  4. Clean up the CRM so contacts and accounts can be trusted

  5. Draft personalised outreach emails and follow-ups for the BD team to approve

    Your team checks and decides at this step.

  6. Log BD calls, meetings and emails into the CRM automatically and set follow-ups

  7. Show which marketing and BD activities produce enquiries and won work

What you end up with: Content goes out on a plan, interested organisations and event contacts are captured into a clean CRM, followed up promptly by BD, and the campaign's effect on enquiries and won work is measured.

Who signs it off: Your marketing manager approves content and your BD team approves every outgoing email.

What it needs to work

  • A CRM the team uses
  • Consent for marketing emails

If those aren’t in place yet, you’ll hear that before anything gets built.

Who it’s for

  • Main contractors
  • Specialist subcontractors
  • Developers and housebuilders
  • Surveyors and cost consultants
  • Manufacturers and suppliers

Where this joins up

What would this cost for your team?

Answer questions about your company and how this work runs today. You see an indicative estimate of the hours back, what that time is worth and the price when you send your details.

Get a price for this

Or check first: Are we ready for AI?