Built Logic

See what AI can do

Clean up the CRM so contacts and accounts can be trusted

We take off your hands: finding duplicate, out-of-date and wrong records in the CRM and fixing them, then keeping it clean week after week.

You get: suggested merges and fixes in batches for your CRM owner to approve, a data quality score and a weekly list of problems.

Get a price for this

Or check first: Are we ready for AI?

The problem

Our CRM is a mess and nobody trusts it.

How it works

  1. What comes in

    • CRM export or API (HubSpot, Salesforce, Pipedrive, Dynamics), email bounce data, Companies House

  2. What AI does

    Runs matching and validation rules, checks company data against Companies House, groups likely duplicates and proposes fixes for approval.

  3. What you get

    • Approved merges and corrections applied, a data quality score and a weekly exceptions list

  4. Who signs it off

    Your named CRM owner approves every merge and deletion.

What it needs to work

  • CRM API access with change rights
  • An agreed field standard

If those aren’t in place yet, you’ll hear that before anything gets built.

Who it’s for

  • Main contractors
  • Specialist subcontractors
  • Developers and housebuilders
  • Surveyors and cost consultants
  • Manufacturers and suppliers

Where this joins up

What would this cost for your team?

Answer questions about your company and how this work runs today. You see an indicative estimate of the hours back, what that time is worth and the price when you send your details.

Get a price for this

Or check first: Are we ready for AI?