Who we are
Built Logic is an AI transformation partner for businesses in the UK built environment. We are the data controller for the personal information collected through this website. For data-protection purposes, you can reach us at [email protected] or by post at 22 Berners Street, London W1T 3LP.
Built Logic is registered in England & Wales (Companies House no. [No. TBC]). We are registered with the Information Commissioner's Office (registration no. [ICO registration pending]).
This policy covers personal information we handle as a business through this website: enquiries, the AI Diagnosis questionnaire, and bookings. Information we process on behalf of a client during a paid engagement is governed separately by the agreement we put in place with that client, not by this policy.
The information we collect
Information you give us. When you fill in a form on this site, send us an email, complete the AI Diagnosis questionnaire, or book a call, you choose to share things like your name, work email, telephone number, company name, your role, the type of business you run, and whatever context you decide to write in the message field. You only ever give us what you choose to type in.
Information collected automatically. Like most websites, our hosting provider records basic technical information when a page is requested — such as the page visited and a general, approximate location derived from your network. We don't use advertising or cross-site tracking cookies, and we don't build profiles of you. If we measure how the site is used, we do it with a privacy-friendly, cookieless analytics tool that reports visits in aggregate and does not identify you personally.
How we use it, and our lawful basis
We use the information you give us to do the obvious things: to reply to your enquiry, to send back the result of the AI Diagnosis, to arrange and hold a call, and to follow up on a conversation you've started with us. We may keep a record of that correspondence so we can pick up where we left off.
Our lawful basis under the UK GDPR is usually our legitimate interests — responding to someone who has contacted us about our services, and running and improving our business — balanced against your privacy. Where you've actively asked us to do something, such as book a call or send you a result, we also rely on taking steps at your request. We don't send marketing emails to people who haven't asked to hear from us, and if we ever do send updates you can opt out at any time.
We do not sell your personal information, and we never use it to train AI models — ours or anyone else's.
Who we share it with
We keep the list of people who touch your data short and deliberate. We use a small number of trusted providers to run the website and handle enquiries, and they only ever process your information on our instructions:
- Web3Forms — delivers the contents of our website forms to our inbox.
- Cal.com — powers the booking calendar when you schedule a call.
- Cloudflare — hosts and serves the website and protects it from abuse.
- Anthropic — powers the AI assistant in our website chat. What you type is processed only to generate a reply; we don't store the conversation, and it's never used to train AI models.
- Email and productivity tools we use to read and reply to your message.
Each of these has its own privacy terms governing how it handles data. We'll only share your information beyond these providers if the law requires it, or to establish or defend a legal claim. Some embedded tools, such as the booking calendar, may set their own cookies when you interact with them; those are governed by the provider's own policy.
Where your data is held
We aim to keep personal data within the UK or the European Economic Area. Some of our providers may process limited data outside that area. Where that happens, we rely on those providers having appropriate safeguards in place — such as the UK's International Data Transfer Agreement or equivalent standard contractual clauses — so your information keeps a comparable level of protection wherever it's handled.
How long we keep it
We keep enquiry and contact information only for as long as we need it: to handle your enquiry, and then for a reasonable period afterwards in case the conversation continues or for our own records. When it's no longer needed, we delete it or anonymise it. If you'd like us to remove your information sooner, just ask.
Your rights
Under the UK GDPR you have rights over the personal information we hold about you. You can ask us to:
- tell you what we hold and give you a copy of it;
- correct anything that's wrong or incomplete;
- delete it, where there's no good reason for us to keep it;
- restrict or object to how we use it; and
- where relevant, receive it in a portable format or have it sent elsewhere.
To exercise any of these, email [email protected]. We'll respond within one month. There's no charge in normal circumstances. If you're ever unhappy with how we've handled your data, we'd genuinely like the chance to put it right — but you also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Cookies
This website doesn't set tracking or advertising cookies of its own. Any cookies in play are either strictly necessary to make the site work or are set by an embedded third-party tool, such as the booking calendar, at the point you choose to use it. You can block or delete cookies in your browser settings at any time without breaking the parts of the site that matter.
Changes to this policy
As the business grows and the tools we use change, we'll update this policy and revise the date at the top. When the change is significant, we'll make that clear rather than quietly editing the page.
How to contact us
For anything to do with your privacy or this policy, email [email protected] or write to us at Built Logic, 22 Berners Street, London W1T 3LP. We'll always reply.