Who we are

Built Logic is the AI specialist for businesses in the construction industry. We are the data controller for the personal information collected through this website. For data-protection purposes, you can reach us at [email protected] or by post at 22-24 Berners Street, London W1T 3LP.

Built Logic is registered in England & Wales (Companies House no. 17273424).

This policy covers personal information we handle as a business through this website: enquiries, the contact form, and any questionnaire you complete on the site. Information we process on behalf of a client during a paid engagement is governed separately by the agreement we put in place with that client, not by this policy.

The information we collect

Information you give us. When you fill in a form on this site, get in touch, or send us an email, you choose to share things like your name, work email, telephone number, company name, your role, the type of business you run, and whatever context you decide to write in the message field. You only ever give us what you choose to type in.

Information collected automatically. Like most websites, our hosting provider records basic technical information when a page is requested, such as the page visited and a general, approximate location derived from your network. If you accept optional cookies, most pages also load HubSpot, hosted in the EU, so we can recognise a return visit and connect page views to an enquiry after you have given us your details. That tracking is not used on the industry survey at builtlogic.ai/survey or on its findings request page at builtlogic.ai/survey-findings. HubSpot is not an advertising network and we do not sell that data. Advertising tags from Google and Meta load only if you accept optional cookies (see Cookies below), and we don't build profiles of you. What we count about how the site is used is set out under "What we measure on this site" below.

How we use it, and our lawful basis

We use the information you give us to do the obvious things: to reply to your enquiry, to review it and follow up about it, and to continue a conversation you've started with us. We may keep a record of that correspondence so we can pick up where we left off.

Where you ask us for something (a plan, the Feasibility Study, an answer to an enquiry), we process your details to do what you asked. Where you sign up to the email series, we rely on your consent, and you can withdraw it any time by unsubscribing. When you ask for a report from "Are we ready for AI?", the ROI calculator or the AI Self-Assessment, we may send you a few follow-up emails about it, on our legitimate interest. Every one has a way to stop them. Internal records and alerts run on our legitimate interest in running the business properly.

We do not sell your personal information, and we never use it to train AI models, ours or anyone else's.

Who processes your information

We use a small set of services to run this site and do the work you ask for:

  • HubSpot is our CRM. Enquiry details, booking details and which pages an identified visitor used sit here so we can reply and keep the conversation. HubSpot stores Built Logic data in the EU (EU1).
  • Cloudflare hosts the site and runs its forms. Text chat transcripts from the site assistant are stored here for 60 days, then deleted.
  • Resend sends our emails to you.
  • Notion holds our record of enquiries and requests.
  • HighLevel, including its LeadConnector platform, holds the contact, booking and sales-stage records still held there while we complete the move to HubSpot.
  • Kit sends the 30 Days of AI Tips email series if you sign up for it.
  • Anthropic processes chat messages and helps prepare AI Self-Assessments. We keep a copy of the chat for 60 days so we can follow up if you asked us to. It is never used to train AI models.
  • ElevenLabs powers the optional voice chat on this website and our telephone assistant. New voice conversations are recorded and transcribed for follow-up. Audio recordings and transcripts are kept for 30 days. This is separate from the website text chat.
  • Twilio sends us internal alerts.
  • Stripe processes card payments.
  • Tally runs the anonymous industry survey and its separate findings-request form (see "The industry survey" below). Tally is an EU company and stores form data in Europe.
  • PostHog provides our site analytics (see "What we measure on this site" below) and stores that data in the EU.
  • Google and Meta (Facebook and Instagram) receive advert measurement when we advertise with them and you have accepted optional cookies, so we can see which adverts bring visitors who go on to enquire. When you send a form, Google receives your email address in scrambled (hashed) form so it can match the enquiry to an advert click.

Each one receives only what it needs for its job. Each of these has its own privacy terms governing how it handles data. We'll only share your information beyond these providers if the law requires it, or to establish or defend a legal claim. Some embedded tools may set their own cookies when you interact with them. Those are governed by the provider's own policy.

How we prepare an AI Self-Assessment

When you request an AI Self-Assessment, we use the answers you give us, the website address you provide and public information about your company, including Companies House records, to prepare it. We don't access anything private, and we don't need logins or system access.

What we measure on this site

We use PostHog, an analytics service hosted in the EU, to understand how the site is used: which pages people visit, where visitors come from and how they move through our forms.

When you first visit you'll see a cookie notice. If you accept, PostHog sets analytics cookies so we can recognise a returning browser, and it may record how a visit moves through the site (pages viewed, clicks and scrolling) to help us improve it. Anything you type into forms is masked in those recordings. If you decline, we save your choice in your browser but do not load PostHog, HubSpot or advertising tags. We keep anonymous first-party counts. You can change your cookie choice at any time. Withdrawing permission removes the tracking data this site can access in your browser and reloads the page to stop those tracking tools. It does not erase information already received by us.

30 Days of AI Tips email series

You only receive the series if you sign yourself up, and every email has an unsubscribe link that works immediately.

The site chat

Messages you type into the chat are processed by Anthropic to generate the reply, and a copy is kept for 60 days so we can follow up if you asked us to. Don't put anything commercially sensitive in the chat. Email us instead if in doubt.

The industry survey

We run The State of the UK Built Environment Survey, an anonymous piece of industry research hosted for us by Tally and embedded at builtlogic.ai/survey. It is designed so that survey answers are not personal data: no name, company name, email address or account is collected with responses, we don't use IP-based tracking on it, and repeat-submission checks work through your browser rather than your identity. Responses are stored in Europe and analysed in aggregate for one purpose: publishing free industry research. Where the survey includes an optional written comment, we may quote comments anonymously in the published report. The survey says so next to that question, and you can simply leave it blank.

At the end of the survey there is a link to a separate, optional form on this website, at builtlogic.ai/survey-findings, where you can leave an email address to receive the findings before public release. That email address is stored in our CRM (HubSpot, hosted in the EU), separately from survey answers. The two share no identifier, so we can't link it to your survey answers, and we don't use it for sales follow-up. We use that email address to send you the findings, and for nothing else unless you separately ask to hear from us. Our lawful basis for the research is our legitimate interest in producing and publishing industry research. For the optional email form it is your consent, which you can withdraw at any time by emailing [email protected]. We delete your findings request once the report has been distributed, unless you've explicitly asked to hear more from us.

Where your data is held

Most website data is kept in the UK or European Economic Area. HighLevel's product infrastructure is in the United States, so contact and sales-cycle records held there are transferred under its data-processing agreement and recognised international-transfer safeguards. Where another provider listed above processes limited data outside the UK or EEA, we require an appropriate UK GDPR safeguard, such as standard contractual clauses, the UK's International Data Transfer Agreement or an adequacy decision.

Client engagement data is separate from website data. Systems we build for clients run on the client's own accounts, hosted in the UK or EU, and are governed by the agreement we put in place with each client.

How long we keep it

We keep enquiry and contact information only for as long as we need it: to handle your enquiry, and then for a reasonable period afterwards in case the conversation continues or for our own records. Text chat transcripts from the site assistant are kept for 60 days. When it's no longer needed, we delete it or anonymise it. If you'd like us to remove your information sooner, just ask.

Your rights

Under the UK GDPR you have rights over the personal information we hold about you. You can ask us to:

  • tell you what we hold and give you a copy of it;
  • correct anything that's wrong or incomplete;
  • delete it, where there's no good reason for us to keep it;
  • restrict or object to how we use it, and
  • where relevant, receive it in a portable format or have it sent elsewhere.

To exercise any of these, email [email protected]. We'll respond within one month. There's no charge in normal circumstances. If you're ever unhappy with how we've handled your data, we'd genuinely like the chance to put it right, but you also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Cookies

After you accept optional cookies, HubSpot sets a small number of first-party cookies on most pages (including hubspotutk, __hstc and __hssc) so we can tell a return visit from a first visit and connect a later page view to an enquiry you already made. They are not advertising cookies, and they are not used on the industry survey. PostHog also uses cookies and local storage after acceptance. When we run adverts on Google or Meta, accepting also loads their advertising tags, which set their own cookies (such as _ga, _gcl_au, _fbp and _fbc) so we can see which adverts bring enquiries. If you decline, they are not loaded. If an advert or email link carries campaign tags, we add them to any form you send, so we know which campaign brought you. Your cookie choice is saved in local storage. Embedded third-party tools may use their own cookies when you choose to use them. You can block or delete cookies in your browser settings at any time without breaking the parts of the site that matter.

Changes to this policy

As the business grows and the tools we use change, we'll update this policy and revise the date at the top. When the change is significant, we'll make that clear rather than quietly editing the page.

How to contact us

For anything to do with your privacy or this policy, email [email protected] or write to us at Built Logic, 22-24 Berners Street, London W1T 3LP. We'll always reply.