It's one person who pasted a spec into ChatGPT to see what came back, or used it to draft a method statement. That's curiosity, and it's healthy. But it's buying one cordless drill and calling it a fit-out.
A strategy is the boring part. Which job AI does first. Who owns it. What it has to prove before you trust it with the next one. What you’ll stop doing once it works. “We tried ChatGPT” answers none of those.
The gap between dabbling and delivering is where the money is, and where most companies stall for a year. The ones who move pick one workflow, measure it, and widen out once it's earned the right.
Dabbling tells you AI is interesting. A strategy tells you where it pays. Mistaking one for the other is a quietly expensive way to stand still.